Vacation Ownership WORLD magazine is a digital publication with unique content that contains value-added information readers can use. This coverage attracts a core readership of the industry's leaders and producers -- from top management to sales executives to project directors to resort managers. There are an increasing number of publications covering the vacation ownership/shared ownership/timesharing industry today. What distinguishes Vacation Ownership WORLD is its experience, know-how, and coverage -- not of 'stories' (which can be read anywhere), but the trends and issues shaping the future of our industry. Recent examples include an examination or timesharing's value proposition, a feature piece on successful independent developers and how they adapted to the current economic environment, an analysis of the resales market and the problems plaguing it -- along with some possible solutions, a look at some of the new products hitting the market (e.g. Raintree's 15-year product, three- to seven-year non-deeded vacation clubs), and a feature on a fractional sales strategy that is actually working in today's marketplace. These are not articles you will find anyplace else.
HOW Vacation Ownership WORLD COVERS THE INDUSTRY:
100% vacation ownership. All editorial content deals with vacation ownership (timesharing, fractionals/private residence clubs (PRCs) and related products (e.g. private membership clubs, condo hotels).
What the leaders are doing. Incisive analysis of the companies pointing the way in vacation ownership and how they’re doing it.
Timeshare resort management and operation. Coverage of key resort management issues — resales, exchange, point system operations, etc.
Product evolution. Tracking the rapid evolution of the timeshare product — points systems, clubs, fractionals/PRCs, private membership clubs, condo hotels, franchising, non-deed vacation clubs – and other innovations.
Marketing, sales trends. In-depth coverage of new marketing and sales methods, techniques, and technologies.
Surveys and market analysis. Our widely circulated, exclusive annual sales leaders survey, plus regular reviews of key research studies that detail emerging trends in timesharing.
Plus...regular features such as PRC/Fractional UPDATE, Industry Wrap, and innovative series like State-of-the-Art and Industry Viewpoint.
THE ONE THEY READ
These are the basic reasons for VacationOwnership WORLD’s appeal to developers, marketers, and professionals throughout the vacation ownership industry — and why the magazine has been referred to as “the one they read.”